Professur für Betriebswirtschaft des Wein- und Getränkesektors

Forschungsprojekte der Professur

Projektanfang: 01.12.2018
Projektende: 30.09.2019
Förderer: Organisation Internationale de la Vigne et du Vin

The core objective of this study is to provide the wine industry with a practical understanding of the importance consumers place on nutrition and ingredient labelling for wine in relation to other choice factors (e.g. country, region, price, etc.) Specifically, the study aims to examine how consumers might react when being confronted with nutrition and ingredient labelling for wine, how it might influence consumer demand for wine, and how wine consumers and the wine industry might be affected by positive or negative media coverage of wine ingredients.

Projekt Hessenlampe
Projekt "Die Hessenlampe", Bildquelle: Hessenagentur
Bildquelle: Hessenagentur