Professur für Betriebswirtschaft des Wein- und Getränkesektors

Project start: 28.02.2020
Project end: 27.02.2025
Sponsor: Federal Ministry of Food and Agriculture

Project start: 01.01.2024
Project end: 31.12.2024
Sponsor: Ministerium für Wirtschaft, Verkehr, Landwirtschaft und Weinbau Rheinland-Pfalz

The overarching goal of the research project "Profitability Analysis in Viticulture", which has been in existence since 1994, is the continuous provision of decision-relevant information for the success-oriented management of companies in the wine industry. By analysing and processing the operational data obtained, the participating companies are provided with decision-making support for entrepreneurial action. For economic policy, the project provides information on the development of the economic sustainability of the wineries, their income situation and the structure of the sector.

Project start: 01.01.2023
Project end: 31.12.2023
Sponsor: Ministerium für Umwelt, Energie, Ernährung und Forsten Rheinland-Pfalz

The overarching goal of the research project "Profitability Analysis in Viticulture", which has been in existence since 1994, is the continuous provision of decision-relevant information for the success-oriented management of companies in the wine industry. By analysing and processing the operational data obtained, the participating companies are provided with decision-making support for entrepreneurial action. For economic policy, the project provides information on the development of the economic sustainability of the wineries, their income situation and the structure of the sector.

Project start: 01.12.2022
Project end: 30.09.2023
Sponsor: Forschungsring des Deutschen Weinbaus

Project start: 01.11.2019
Project end: 30.04.2023
Sponsor: Hessen State Ministry of Higher Education, Research and the Arts, European Commission

The project involves the acquisition of knowledge-based results on sustainable economic and ecological success of wineries as well as innovatively conveying these results to various groups of interest within the wine industry, such as instructors and universities, associations, consultants and politicians, through an online platform. Based on the unique database of the Geisenheim business analysis, the profitability examination and evaluation are to be fundamentally updated and enhanced, in order to adapt to current industry conditions along with scientific and technological progress. In this context, benchmarks of economic success will be presented for different types of ecological sustainability. The project combines analysing profitability and ecological sustainability of wineries in the form of benchmarks and annotated graphic reports. An innovative economic-index, based on anonymous sales data provided by ERP software, is being developed. An interactive data portal allows various groups of interest user-friendly access to the results. Goals This project pursues three core objectives for the wine industry: 1) Economic sustainability: New knowledge-based graphical and annotated evaluations as a benchmark for wineries in addition to an up-to-date economic-index are being developed. 2) Ecological sustainability: How can ecologically sustainable wineries be more economically successful? To answer this question, indicators of ecological and economical sustainability are combined. 3) The results will be made available to businesses and the industry in general over an online portal.

Project start: 01.01.2022
Project end: 31.12.2022
Sponsor: Ministerium für Wirtschaft, Verkehr, Landwirtschaft und Weinbau Rheinland-Pfalz

Der deutsche Weinsektor unterliegt einem anhaltenden Strukturwandel. Durch die Änderungen des Wettbewerbsumfeldes professionalisieren sich die Betriebe und konzentrieren sich zunehmend ausschließlich auf Weinbau und – Vermarktung, wobei die Betriebsgröße aus wirtschaftlichen Gründen steigt. Dieser Strukturwandel erfordert von den Weingütern fortdauernde Entwicklung und Anpassung, um wirtschaftlich erfolgreich agieren zu können. Übergeordnetes Ziel des seit 1994 bestehenden Forschungsprojektes „Wirtschaftlichkeitsanalyse im Weinbau“ ist die kontinuierliche Bereitstellung von entscheidungsrelevanten Informationen für die erfolgsorientierte Führung von Unternehmen der Weinbranche. Durch Analyse und Aufbereitung der gewonnenen betrieblichen Daten wird den teilnehmenden Unternehmen eine Entscheidungsunterstützung für unternehmerisches Handeln zur Verfügung gestellt. Für die Wirtschaftspolitik werden durch das Projekt Informationen zur wirtschaftlichen Entwicklung der Weingüter, ihrer Einkommenssituation und zur Branchenstruktur bereitgestellt.

Project start: 01.01.2021
Project end: 31.12.2021
Sponsor: Ministerium für Wirtschaft, Verkehr, Landwirtschaft und Weinbau Rheinland-Pfalz

The German wine sector is constantly changing. Shifts in this competitive environment have been pushing wineries to become more professional, prioritize wine-growing and marketing as well as increase their size due to economic pressure. These structural changes have required wineries to continuously adapt and evolve in order to be economically successful. Since 1994, the overarching objective of the research project “Profitability Analysis in Viticulture” has been to constantly provide important and relevant information required for the successful management of wine companies. By analysing and processing aggregated operational data, the companies are offered a supportive tool for making well-informed, entrepreneurial decisions. Additionally, the project provides economic policymakers with insights into the economic developments, income situation and current structure of the wine sector.

Project start: 01.10.2018
Project end: 30.09.2021
Sponsor: Federal Office for Agriculture and Food

The SUSCHOICE project has three main objectives: (a) to identify the effects of different factors (macro, structural and individual) influencing consumers' sustainable food choices and; (b) to evaluate the possible strategies for promoting sustainable food consumption based on the different macro and structural conditions and individual life contexts; and (c) to test marketing strategies for promoting sustainable food consumption among young adults across different European countries..

Project start: 01.05.2017
Project end: 30.04.2020
Sponsor: Forschungsring des Deutschen Weinbaus

Project start: 01.12.2018
Project end: 30.09.2019
Sponsor: Organisation Internationale de la Vigne et du Vin

The core objective of this study is to provide the wine industry with a practical understanding of the importance consumers place on nutrition and ingredient labelling for wine in relation to other choice factors (e.g. country, region, price, etc.) Specifically, the study aims to examine how consumers might react when being confronted with nutrition and ingredient labelling for wine, how it might influence consumer demand for wine, and how wine consumers and the wine industry might be affected by positive or negative media coverage of wine ingredients.

Project start: 01.01.2018
Project end: 31.12.2018
Sponsor: Ministerium für Wirtschaft, Verkehr, Landwirtschaft und Weinbau Rheinland-Pfalz

The German wine sector is subject to ongoing structural change. As a result of the changes in the competitive environment, companies are becoming more professional and are increasingly concentrating exclusively on wine-growing and marketing, with the size of farms increasing for economic reasons. This structural change requires the wineries to continue to develop and adapt in order to be economically successful.

Project start: 01.05.2011
Project end: 31.10.2014
Sponsor: European Commission

Beside the traditional cultivation of raspberry in open field, they are now increasingly grown under rain protection or in high tunnels to extend the cropping period. The main used plastics are standard polyethylene foils to cover rainshelters and tunnels. However, different materials are available nowadays which vary in their transparency for UV radiation or have shading properties. Raspberry leaves and berries are rich in in vitamin C and polyphenols. They are synthesized at biotic or abiotic stress and their antioxidant action protect the plants against oxidative stress by free radicals. Moreover, these bioactive compounds play a crucial role in the prevention of a wide range of human diseases. The use of high tunnels alters the growing conditions for raspberries by changes of the microenvironment, mainly temperature. Photosynthesis is one of the most temperature-sensitive factors controlling plant growth. Beside photosynthesis, heat stress is negatively associated with a lot of physiological activities. However, less is known about changes of photosynthesis, carbohydrate synthesis and accumulation of nutritional ingredients in raspberry fruits grown under plastic tunnels. Therefore, the impact of different environments (light intensity and – quality, temperature and rel. humidity) on photosynthesis of raspberry plants and their carbohydrate and polyphenol compounds will be studied in a comparative trial between cultivating them in open field or in high tunnel with shading or different UV transparency properties.