This week saw the presentation of a very special creative project for Hochschule Geisenheim University: the design of the new labels for the university's own wines.
New and in Color: Making Sensory Evaluation Tangible
The seven stripes on the new labels represent rows of vines and are symbolic of…
read moreWine is a fascinating cultural asset with deep economic, historic, and social significance. However, the industry behind it is currently facing a number of daunting challenges. What those challenges are – and how the industry can best respond – are at the heart of Hochschule Geisenheim University’s…
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