ID Project

In recent years, the university has experienced continuous and dynamic development. We have welcomed many new colleagues, introduced new subject areas, launched new research projects, established new cooperations, and opened new buildings. These developments have opened up a wide range of new opportunities as a university, but are also joined by a host of new challenges. Alongside financial considerations, we are facing changing external conditions, industries, and expectations among current and prospective students.

In this dynamic context, it is more important than ever that we maintain a clear understanding of our prospects and identity as a university. We need to align our institution with external expectations and gradually adapt and modernize our brand accordingly.  

At the same time, it is important not overturn everything in the process: our logo, for example, will most likely remain unchanged. The project is primarily a process of reflection, an opportunity to gain a shared, collaborative perspective that can lay the groundwork for a snappy new slogan, a revised visual identity, and new, practical templates, among other things.

The ID Project will support us in many areas, including student marketing, industry outreach, research proposals, and internal and external communication. In order to benefit as quickly as possible, the President's Council has decided to launch this project this year, despite other ongoing challenges.

We hope that all colleagues and students will take the opportunity to get involved. The project is designed to make taking part easy and flexible, depending on your availability and level of interest: a short, straightforward online survey allows you to share your ideas with minimal effort, while joining our focus group sessions or dedicated working group offers a chance to engage more deeply with our core questions. 

We would love for everyone to be part of this important initiative. Take a moment to learn more, fill out the survey, and/or sign up for the discussion groups (registration via e-mail to kommunikation(at)hs-gm.de). You will be able to find more information and additional ways to get involved below. 

The self-determination of our identity and brand is a signifiant milestone: it builds on everything we have accomplished as a university so far and is a vital factor in forming a strong foundation from which we can continue to grow. 

On behalf of the President’s Council, thank you for your support!

Professor Hans Reiner Schultz
President of Hochschule Geisenheim University

In detail, the goals of the ID Project are: 

• Establishing a clear perception of our identity and values, including creating a new slogan that encapsulates this image, as well as specific messages tailored to individual sectors
• Gaining an improved understanding of the composition and expectations of our external target groups
• Creating a modernized brand image for the university, including a revised corporate design specification and improved templates for a variety of use cases (e.g. posters, flyers, signs, t-shirts, merchandise, website design, social media content, and videos)