Research at Hochschule Geisenheim University

Creating Strategies for a Sustainable and Livable Future

Climate Change, Biodiversity Loss, Sustainability Targets – We're Meeting the Planet's Most Urgent Challenges

Our mission is to develop resource-efficient, innovative, and sustainable solutions in the area of agriculture and food. Our work spans a broad range of key issues: advancing organic, climate-resilient cultivation strategies for specialty crops, developing sustainable production and marketing methods, and designing livable cultural landscapes and urban regions. By uniting ecology, profitability, and a focus on quality of life, we aim to create a sustainable future in which society and nature can flourish together.

Our Focus Areas

Sustainable Cultivation Systems for Specialty Crops

Cultivating grapevines, fruit, vegetables, and ornamentals is particularly resource intensive – as such, a careful balance between producing the highest quality products possible and ensuring sustainable practices needs to be struck.

Through our research, we are developing innovative, ecofriendly strategies that ensure healthy harvests and preserve resources. We breed varieties and growth forms that are optimally adapted to climate change, environmental factors, and potential pests and pathogens. Modern sensor systems help control water and nutrient supply with pinpoint accuracy, alternative plant protection strategies – such as the use of antagonists – strengthen plants and their environments, and new digital techniques make precise management measures possible. Together with our partners, we are establishing diverse cultivation strategies that promote biodiversity and preserve ecosystem functions, creating an economically and ecologically sustainable future for viticulture and horticulture.

Innovative and Safe Processing and Marketing for Plant Products

Sustainability in food production spans the entire journey, from cultivation and processing to the moment the product reaches the customer. At every stage, product quality and safety needs to be guaranteed. The bioeconomy plays a key role in this context, enabling the more efficient use of resources, processes, and systems, while supporting the livelihood of the businesses that produce them. 

Through our research, we develop energy and resource-efficient methodologies for processing plant products and extracting valuable ingredients from crops and by-products. We examine microorganisms as natural protective cultures, evaluate the health effects of plant-based ingredients, and conduct sensory tests with our university panel. Market research, consumer behavior analyses, and industry data deliver essential insights for sustainable marketing strategies, particularly in the wine industry. We also analyze the logistical processes, from packing to distribution, and boost the efficiency and sustainability of the entire value chain with the help of modern, digital technologies.

Livable Cultural Landscapes and Urban Regions

Intensified land use has reduced valuable landscape features and biodiversity in many areas. Urban regions are also under pressure to maintain quality of life through green infrastructure such as parks and green belts.

Through our research, we develop methods to optimize and assess urban open spaces and enhance their social sustainability. We create techniques for greening sites with limited soil and for using plants in urban areas in a targeted manner, particularly in the context of climate change. For viticultural landscapes, we design strategies to adapt to climate change and preserve rare species. Additionally, we develop concepts for multifunctional, ecologically valuable, and attractive landscapes that enable new, sustainable production scenarios.

Questions about Our Research?

Please get in touch!

Christiane Jost
Dr. Christiane Jost
Building 5924
Room 01.01
Phone +49 6722 502 6334
Christiane.Jost(at)hs-gm.de Details

News & Latest Projects

GLOBAL WINE TOURISM REPORT 2025

Source: Prof. Dr. Gergely Szolnoki

International Research Collaboration to Deliver Key Insights to the Sector

Wine tourism has seen significant growth over the past decade, emerging as a profitable and dynamic branch of the global wine industry. As a driver of sustainable development, it also plays a key role in diversifying rural economies, creating jobs, and bringing tangible benefits to local communities. It fosters the preservation of cultural and natural heritage, while promoting more responsible and inclusive tourism models. However, despite its rising importance, both academics and industry professionals continue to face challenges due to a lack of reliable data and insights. There is a clear information gap in the field of wine tourism at the international level, which limits the ability of policymakers and industry to formulate evidence-based public policies and business plans.

To address this need, Hochschule Geisenheim University, in collaboration with WineTourism.com, UN Tourism, the International Organization of Vine and Wine (OIV), and the Great Wine Capitals Global Network, has launched a global research initiative. This initiative will culminate in a Global Report on Wine Tourism Trends based on an annual worldwide survey to generate up-to-date data and insights on key developments.

“Our common goal is to provide valuable findings directly to wineries and tourism organizations through an annual report. This year's survey focuses on innovation and emerging trends that have fundamentally reshaped the wine tourism landscape recently." 

– Professor Gergely Szolnoki, Hochschule Geisenheim University

The strength of this initiative lies in the collaboration between international organizations, academic institutions, and industry partners — a unique cooperation bringing together diverse expertise and global perspectives.

The findings of the study will be freely available in the form of a report and will be presented simultaneously at various events, such as the UN Tourism Wine Tourism Conference in Bulgaria on October 6–7, 2025 andthe Great Wine Capitals Annual Conference in Bordeaux on November 2–6, 2025. Wineries from across the world are warmly invited to take part in the survey. Your participation is vital to creating a comprehensive picture of the global wine tourism sector.

Point of contact for research project: 
Professor Gergely Szolnoki
Hochschule Geisenheim University
Tel: +49 6722 502 394
E-mail: Gergely.Szolnoki(at)hs-gm.de

Download visual materials and the press release here.

Categories: MyHGU-App, Mein-Netzwerk, Presse und Kommunikation, FORSCHUNG, Wein- und Getränkewirtschaft, Professur für Marktforschung, Weintourismus, Nachrichten

Research brochure (click to enlarge)

Our University has unique opportunities to conduct scientifically recognized and applied research along the entire value chain of special crops. In doing so, we benefit both from a strong network of national and international partners and our own excellent research infrastructure at Geisenheim. Vice-President of Research Professor Annette Reineke