Successful launch of “Grape T”
A special highlight was the premiere of the university's new non-alcoholic soft drink “Grape T”. The university winery developed this new beverage in response to the growing demand for innovative alternatives to traditional wines and to expand its portfolio of non-alcoholic products.
“Grape T” takes a spin on the classic sparkling grape soda with the aim to create a beverage with a significantly reduced perception of sweetness compared to traditional grape juice. Natural flavors of green tea, mandarin, and lemon balm provide a delicate, slightly tart freshness along with subtle citrus notes. The result is a modern, low-calorie, and refreshing drink that was very popular among trade fair visitors.
Spotlight on research and training
The trade fair program also showcased the university’s research activities. Prof. Dr. Manfred Stoll, Head of the Department of General and Organic Viticulture, presented a Riesling from the agri-photovoltaic research platform “VitiVoltaic”. The so-called agri-PV wine represents innovative approaches to combine renewable energies with wine-growing.
Another highlight on the agenda was the tasting of three Rieslings from the student project “Krähennest”, which were presented by Katja Simon, German Wine Princess 2025/2026 and student at Hochschule Geisenheim University. The Krähennest project focuses on organic wine-growing while promoting biodiversity in re-cultivated, historic terraced vineyards.
Interaction, training and networking
In addition to research and product innovations, many trade fair visitors used the opportunity to learn about wine-related degree programs – with a special focus on the distance MBA program “Wine Business Management”. In personal conversations, Prof. Dr. Jon Hanf, Head of the Program, and Manuela Ortner, Program Coordinator, were available to answer questions about training opportunities and career prospects in the international wine industry.
The ProWein trade fair also offered a platform for personal exchange. Alumni, students, and university partners gathered for an informal networking event at the traditional beer night. The event was sponsored by the Geisenheim Alumni Association (VEG), which once again highlighted the close ties between the university and the industry.
With many expert discussions, new contacts and a great interest in research and innovation, Hochschule Geisenheim University draws a very positive conclusion of this year’s ProWein.
By the way: Since 2017, ProWein and Hochschule Geisenheim University have jointly surveyed stakeholders across the entire value chain. The current ProWein Business Report 2026, a strategic compass for a changing industry – is available here: www.prowein.de/de/Media_News/Magazin/ProWein_Business_Report
