Since April 2023, Geisenheim University has been officially recognised as a “Fairtrade University” – a significant milestone on the path to becoming a holistically sustainable University. With this title, the University is making a visible commitment to promoting socially just consumption and actively supporting Fair Trade. The certification has been enshrined in the University’s sustainability strategy and demonstrates its commitment to Fair Trade and the implementation of the United Nations’ Sustainable Development Goals.
The award highlights Geisenheim University’s profile as a research-intensive institution spanning the entire food and drink value chain. Products such as coffee, cocoa and cotton – typical Fair Trade products – exemplify global interconnections that are also addressed in the University’s research, teaching and knowledge transfer activities.
As part of its strategic sustainability goals, the University integrates fair-trade products into everyday life on campus, for example through sustainable procurement, educational activities or partnerships with regional initiatives such as the steering group of the Fair Rheingau-Taunus District.
Fairtrade certification is not an end in itself, but rather the starting point for a broad, participatory culture of sustainability at the University. It creates new opportunities for dialogue, knowledge transfer and responsible decision-making – driven by students, staff and lecturers.


To be certified as a Fairtrade University, certain criteria must be met:
The Fairtrade Universities campaign was recognised as a Sustainability Project of 2019 by the Regional Network for Sustainability Strategies (RENN) in cooperation with the German Council for Sustainable Development (RNE). Fairtrade Universities promote awareness and engagement amongst University stakeholders in Fair Trade – combined with the implementation of specific projects on campus. The campaign offers colleges and universities:
(Source: www.fairtrade-universities.de)


[Translate to English:]
Anyone looking into the topic of fair trade should pay attention to how providers actually define fair trade. This encompasses far more than just financial aspects. The World Fair Trade Organisation (WFTO) has defined 10 principles of fair trade:
Unlike ‘organic’, the term ‘fair’ is not legally protected. Any company can use it in its communications as it sees fit; however, its use is generally accompanied by compliance with various minimum social and environmental standards in production and marketing. There are, however, recognised labels and marks that operate in accordance with internationally defined Fair Trade principles.
And is a product bearing these labels really 100 per cent fair? Recognised labels operate according to the ‘all that can be fair must be fair’ rule. If a product consists of just one raw material, that material must always be 100 per cent fair trade. However, food such as chocolate or biscuits are composite products, so the situation is somewhat different. As not all ingredients are available through Fair Trade, the following applies to such products: all components of the product that are available through Fair Trade must come from Fair Trade sources. As a result, the proportion of Fair Trade ingredients is usually over 50 per cent, and in some cases 100 per cent. According to Fairtrade standards, however, this proportion must be at least 20 per cent.
With a total of around 1,000 labels and marks on food packaging alone in Germany, consumers can quickly lose track of them all. In particular, the term ‘fair’ and its use on labels are not clearly regulated. It is therefore important for consumers to take a closer look at the individual labels: Are there transparent and verifiable criteria, and is compliance with them regularly monitored? The LABEL-ONLINE portal, run by the association Die VERBRAUCHER INITIATIVE e. V., provides an overview and offers a search function for labels. On LABEL-ONLINE, labels are assessed according to a standardised matrix. The assessment examines, for example, the claims made by the labels, how independently they are awarded, what checks are in place, and how transparent this process is for consumers. The portal is funded by the Federal Ministry of Justice and Consumer Protection.