Department of Wine and Beverage Business

ProWein 2026 in Düsseldorf has once again confirmed its position as the world’s leading trade fair for wines and spirits. From March 15-17, Hochschule Geisenheim University successfully presented itself at the largest industry meeting. At the joint booth of the Association of German Quality Wine…

A key economic pillar and a potential driver for the future of the cultural landscape: the vital role of wine tourism for the Rheingau's economy, quality of life, and preservation of the region’s unique cultural landscape has been demonstrated in a new study, titled ‘Wine Tourism in the Rheingau –…

Today, the scientific portion of the 65th International DWV Congress was officially opened at the Electoral Palace in Mainz. Klaus Schneider, President of the German Winegrowers’ Association (DWV), remarked that it was 'wonderful to once again hold an in-person congress with so many dedicated…

The newly released Global Wine Tourism Report 2025 marks a milestone for the international wine and tourism industries. With contributions from wineries in 47 countries, this unique study is the most comprehensive global analysis of wine tourism to date. It provides a clear picture of the sector’s…

On Saturday, August 30 and Sunday, August 31, 2025 Hochschule Geisenheim University warmly invites the public to its Open Campus 2025. Over the course of both days, members of the public, prospective students, professionals, alumni, and friends of the university will have the opportunity to…

On June 25, 2025, Geisenheim University was delighted to welcome a high-ranking delegation from Hungary, led by István Jakab, Vice President of the Hungarian National Assembly. He was accompanied by Tibor Cseh (Chief of Staff), Beatrix Kese (Deputy Head of the Foreign Affairs Office of the National…

On June 3, 2025, the third iteration of the Geisenheim Future Symposium took place on the university’s campus, with guests being treated to lectures by top-class speakers, an exploration of futuristic topics, and a lively exchange between students, scientists, and industry players.