Master’s programs, innovative beverage concepts and current research projects – Hochschule Geisenheim University will present a broad range of topics at the BRAUBeviale trade fair from November 10-12, 2026 in Nuremberg.
What are the beverages of the future? Which technologies are shaping the industry and which qualifications are needed? Hochschule Geisenheim University will provide answers to these questions at the 2026 BRAUBeviale trade fair in Nuremberg. Located in Hall 7, booth 7-510, the university will present its range of degree programs, showcase current research projects and bring visitors and industry representatives together for a professional exchange. A key focus will be on the university’s master’s programs.
The beverage industry is facing many challenges. Shifting consumer behavior, new product concepts, rising demands for quality and food safety, and technological innovations are rapidly transforming the industry. Hochschule Geisenheim University addresses these issues, combining scientific expertise with hands-on education. At the BRAUBeviale trade fair, prospective students, companies, and industry representatives can learn about the wide range of opportunities Hochschule Geisenheim University has to offer.
Master’s programs in the spotlight
The master‘s programs will play a key role at the trade fair. These include: Beverage Technology (M.Sc.), Food Safety (M.Sc.), Viticulture, Enology and Wine Business (M.Sc.), Wine Business (M.Sc.), Wine Business Management (MBA), Vinifera EuroMaster (M.Sc.) and VITIS-VINUM (M.Sc.). In addition, the university will also present their range of bachelor’s programs and provide information on dual work-study options.
Insights into current research and innovations
Besides the range of programs, Hochschule Geisenheim University will also showcase current research projects and innovative beverage concepts. On Tuesday, November 10 at 2:00 pm, Lisa Zimmermann will introduce the “AROMAnoALK” project. In her presentation titled “From Waste to Flavor: How Grape Pomace Can Add More Flavor to Alcohol-Free Wines”, she will demonstrate how flavor components extracted from fermented grape pomace can be used to produce non-alcoholic wines and sparkling wines. The goal is to enhance the typicity and flavor complexity of these products while upcycling a valuable byproduct of the wine industry.
In his English presentation titled “The Vineyard of the Future”, Dr. Dimitrios Paraforos will provide insights into innovative technologies and perspectives for the winegrowing industry. The presentation will be on Wednesday, November 11 from 1:00 – 1:30 pm at the Main Stage in Hall 9. Also on Wednesday at 2:00 pm, Prof. Dr. Bianca May will provide an overview of the dual work-study program in Beverage Technology and how it combines scientific training with practical workplace experience.
On Thursday, November 12 at 11:00 am, Thomas Schiemann will be at the university booth to discuss the importance of food safety in beverage technology.
Geisenheim network and signature beverages
The trade fair will also provide plenty of opportunities for personal exchange and networking. In cooperation with VEG Alumni Association, the university invites all Geisenheim alumni to a networking session on Wednesday, November 11, from 5:00 to 6:00 pm at our trade fair booth. Michael Ludwig and Dr. Christian von Wallbrunn are looking forward to reconnect with former students. At a small booth party, the university will serve Secco and a selection of white and red PIWI wines made from fungus-resistant grape varieties.
The university’s craft coffee and “Cider Beer” – a beverage containing cider and malt extracts, produced according to a signature recipe – will provide additional highlights, showcasing Hochschule Geisenheim University’s extensive expertise and skills in beverage development and production.
Visit Hochschule Geisenheim University at BRAUBeviale 2026:
From November 10 – 12, 2026
Hall 7, booth 7-510
Nuremberg
Free tickets are available with the code BB26GEISENHEIM.
More information (in German):
https://www.hs-geisenheim.de/hochschule/organisation/administrative-einheiten/kommunikation-marketing-und-veranstaltungsmanagement/veranstaltungen-und-messen/braubeviale-2026
