News from the Professorship for Market Research

A key economic pillar and a potential driver for the future of the cultural landscape: the vital role of wine tourism for the Rheingau's economy, quality of life, and preservation of the region’s unique cultural landscape has been demonstrated in a new study, titled ‘Wine Tourism in the Rheingau –…

The newly released Global Wine Tourism Report 2025 marks a milestone for the international wine and tourism industries. With contributions from wineries in 47 countries, this unique study is the most comprehensive global analysis of wine tourism to date. It provides a clear picture of the sector’s…

On Saturday, August 30 and Sunday, August 31, 2025 Hochschule Geisenheim University warmly invites the public to its Open Campus 2025. Over the course of both days, members of the public, prospective students, professionals, alumni, and friends of the university will have the opportunity to…

On June 25, 2025, Geisenheim University was delighted to welcome a high-ranking delegation from Hungary, led by István Jakab, Vice President of the Hungarian National Assembly. He was accompanied by Tibor Cseh (Chief of Staff), Beatrix Kese (Deputy Head of the Foreign Affairs Office of the National…

Students develop creative marketing concepts for Geldermann and Hawesko.

International Research Collaboration to Deliver Key Insights to the Sector

Visit our booth in hall 1 / A63 and get to know our latest research and industry projects. Our trade fair team is particularly excited to tell you more about our degree programs and find the right choice for you.