News from the Professorship for Market Research

Wine is a fascinating cultural asset with deep economic, historic, and social significance. However, the industry behind it is currently facing a number of daunting challenges. What those challenges are – and how the industry can best respond – are at the heart of Hochschule Geisenheim University’s…

EUROVINO 2025: Experience HGU’s non-alcoholic wine innovations

Karlsruhe, March 9–10, 2025: We will be presenting the newest developments in the field of non-alcoholic wines at EUROVINO, the trade fair for wine. Come visit us in Hall 1 | Stand F14.

Visitors can look forward to a special…

Green Wine Future 2022 will be the biggest environmental conference ever organized in the wine sector. The online conference from May 23 - 26, 2022 addresses subjects such as sustainability and climate change in viticulture and is broadcasted in four languages simultaneously (English, Spanish,…

Last year, the International Organization of Vine and Wine (OIV) and the World Tourism Organization (UNWTO) signed a Memorandum of Understanding to join forces in the field of wine tourism. The main objective of this cooperation is to develop a tool to estimate the economic importance of wine…

More than 150 students, scientists and people from the wine tourism industry, mainly wineries and wine tour operators, from Greece, Germany, Italy, Portugal, France, Hungary and more, participated to the two-day hybrid conference on sustainable wine tourism, hosted at Hochschule Geisenheim…

A hybrid conference on Sustainable Wine Tourism will take place at Hochschule Geisenheim University on December 2-3, 2021.

Experts and professionals from the field will analyze the current situation and future perspectives of the sector. There will be keynote talks from international boards, such…