News from the Professorship for Market Research

News

Global Wine Tourism Report 2025: International Study Offers Key Insights into the Current Status of Global Wine Tourism

The newly released Global Wine Tourism Report 2025 marks a milestone for the international wine and tourism industries. With contributions from wineries in 47 countries, this unique study is the most comprehensive global analysis of wine tourism to date. It provides a clear picture of the sector’s…

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Research, Education, Praxis: Hochschule Geisenheim University To Open Its Doors For The 2025 Open Campus

On Saturday, August 30 and Sunday, August 31, 2025 Hochschule Geisenheim University warmly invites the public to its Open Campus 2025. Over the course of both days, members of the public, prospective students, professionals, alumni, and friends of the university will have the opportunity to…

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High-Ranking Hungarian Delegation Visits Hochschule Geisenheim University

On June 25, 2025, Geisenheim University was delighted to welcome a high-ranking delegation from Hungary, led by István Jakab, Vice President of the Hungarian National Assembly. He was accompanied by Tibor Cseh (Chief of Staff), Beatrix Kese (Deputy Head of the Foreign Affairs Office of the National…

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Hochschule Geisenheim University Holds 8th Case Study Day

Students develop creative marketing concepts for Geldermann and Hawesko.

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Hochschule Geisenheim University Launches New Podcast Exploring the Future of the Wine Industry

Wine is a fascinating cultural asset with deep economic, historic, and social significance. However, the industry behind it is currently facing a number of daunting challenges. What those challenges are – and how the industry can best respond – are at the heart of Hochschule Geisenheim University’s…

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GLOBAL WINE TOURISM REPORT 2025

International Research Collaboration to Deliver Key Insights to the Sector

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Hochschule Geisenheim University at EUROVINO and ProWein

EUROVINO 2025: Experience HGU’s non-alcoholic wine innovations

 

Karlsruhe, March 9–10, 2025: We will be presenting the newest developments in the field of non-alcoholic wines at EUROVINO, the trade fair for wine. Come visit us in Hall 1 | Stand F14.

Visitors can look forward to a special…

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Geisenheim Joins Green Wine Future 2022

Green Wine Future 2022 will be the biggest environmental conference ever organized in the wine sector. The online conference from May 23 - 26, 2022 addresses subjects such as sustainability and climate change in viticulture and is broadcasted in four languages simultaneously (English, Spanish,…

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Thirsty for knowledge? Come and see us face-to-face at ProWein!

Visit our booth in hall 1 / A63 and get to know our latest research and industry projects. Our trade fair team is particularly excited to tell you more about our degree programs and find the right choice for you.

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Developing Tools to Assess the Economic Impact of Wine Regions: Geisenheim Scientist Takes the Lead

Last year, the International Organization of Vine and Wine (OIV) and the World Tourism Organization (UNWTO) signed a Memorandum of Understanding to join forces in the field of wine tourism. The main objective of this cooperation is to develop a tool to estimate the economic importance of wine…

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