Project start: 01.10.2018
Project end: 30.09.2021
Sponsor: Federal Office for Agriculture and Food
The SUSCHOICE project has three main objectives: (a) to identify the effects of different factors (macro,
structural and individual) influencing consumers' sustainable food choices and; (b) to evaluate the possible
strategies for promoting sustainable food consumption based on the different macro and structural
conditions and individual life contexts; and (c) to test marketing strategies for promoting sustainable food
consumption among young adults across different European countries..