Research in the Department of Wine & Beverage Business

Our Research Projects

Project start: 01.11.2019
Project end: 30.04.2023
Sponsor: Hessen State Ministry of Higher Education, Research and the Arts, European Commission

The project involves the acquisition of knowledge-based results on sustainable economic and ecological success of wineries as well as innovatively conveying these results to various groups of interest within the wine industry, such as instructors and universities, associations, consultants and politicians, through an online platform. Based on the unique database of the Geisenheim business analysis, the profitability examination and evaluation are to be fundamentally updated and enhanced, in order to adapt to current industry conditions along with scientific and technological progress. In this context, benchmarks of economic success will be presented for different types of ecological sustainability. The project combines analysing profitability and ecological sustainability of wineries in the form of benchmarks and annotated graphic reports. An innovative economic-index, based on anonymous sales data provided by ERP software, is being developed. An interactive data portal allows various groups of interest user-friendly access to the results. Goals This project pursues three core objectives for the wine industry: 1) Economic sustainability: New knowledge-based graphical and annotated evaluations as a benchmark for wineries in addition to an up-to-date economic-index are being developed. 2) Ecological sustainability: How can ecologically sustainable wineries be more economically successful? To answer this question, indicators of ecological and economical sustainability are combined. 3) The results will be made available to businesses and the industry in general over an online portal.

Project start: 01.01.2020
Project end: 31.12.2022
Sponsor: German Academic Exchange Service

After a successful partnership of Geisenheim University (HGU) with the University of Thessaly in Greece (ZuGAbe-Project), HGU would now like to establish a partnership with the University of West Attica (UNIWA) and particularly with the Department of Wine, Vine and Beverage Sciences. The cooperation between the two Universities is called Future Challenges in Viticulture, Enology and Wine Business (WOW-project) and is funded by DAAD. The main objective of the project, namely a long-term partnership between the two institutions, will be achieved through common events, such as workshops, conferences, summer schools etc., but also through an exchange program for students and scientists of both universities.

Project start: 01.01.2021
Project end: 31.12.2021
Sponsor: Ministerium für Wirtschaft, Verkehr, Landwirtschaft und Weinbau Rheinland-Pfalz

The German wine sector is constantly changing. Shifts in this competitive environment have been pushing wineries to become more professional, prioritize wine-growing and marketing as well as increase their size due to economic pressure. These structural changes have required wineries to continuously adapt and evolve in order to be economically successful. Since 1994, the overarching objective of the research project “Profitability Analysis in Viticulture” has been to constantly provide important and relevant information required for the successful management of wine companies. By analysing and processing aggregated operational data, the companies are offered a supportive tool for making well-informed, entrepreneurial decisions. Additionally, the project provides economic policymakers with insights into the economic developments, income situation and current structure of the wine sector.

Project start: 01.10.2018
Project end: 30.09.2021
Sponsor: Federal Office for Agriculture and Food

The SUSCHOICE project has three main objectives: (a) to identify the effects of different factors (macro, structural and individual) influencing consumers' sustainable food choices and; (b) to evaluate the possible strategies for promoting sustainable food consumption based on the different macro and structural conditions and individual life contexts; and (c) to test marketing strategies for promoting sustainable food consumption among young adults across different European countries..

Project start: 01.01.2018
Project end: 31.12.2020
Sponsor: Bundesprogramm Ökologischer Landbau und andere Formen nachhaltiger Landwirtschaft

Project start: 01.05.2017
Project end: 30.04.2020
Sponsor: Forschungsring des Deutschen Weinbaus

Project start: 01.01.2018
Project end: 31.12.2018
Sponsor: Ministerium für Wirtschaft, Verkehr, Landwirtschaft und Weinbau Rheinland-Pfalz

The German wine sector is subject to ongoing structural change. As a result of the changes in the competitive environment, companies are becoming more professional and are increasingly concentrating exclusively on wine-growing and marketing, with the size of farms increasing for economic reasons. This structural change requires the wineries to continue to develop and adapt in order to be economically successful.

Project start: 15.03.2017
Project end: 31.12.2018
Sponsor: Deutscher We

The aim of this project is to carry out a cross-regional study in order to obtain up-to-date data on tourism in Germany by using qualitative and quantitative methods, in which both tourists and producers in all 13 German growing regions are interviewed.