Dr. Mira Lehberger

Mira Lehberger

Dr. Mira Lehberger

Organizational Unit(s):Department of Fresh Produce Logistics Professorship for Horticultural Economics

Contact:
Phone: +49 6722 502 89732
eMail: Mira.Lehberger(at)hs-gm.de

Postal Address:Von-Lade-Straße 1
D-65366 Geisenheim

Address: Building 5800
Room 1.4
Kreuzweg 25
65366 Geisenheim

Lehberger M., Kleih A., Sparke K. (2021): Panic buying in times of coronavirus (COVID-19): Extending the theory of planned behavior to understand the stockpiling of nonperishable food in Germany. Appetite 161 DOI: 10.1016/j.appet.2021.105118

Lehberger M., Becker C. (2021): Was wissen Verbraucher über Pflanzenschutzmaßnahmen?. Gartenbau-Profi 2021 (2) S. 52 - 53.

Lehberger M. (2020): Betriebe suchen nach Wegen zur Ankurbelung des Verkaufs. DEGA Gartenbau (4) S. 18

Lehberger M., Becker C. (2020): Plant protection practices: how do risk perception, subjective and objective knowledge influence the preference of German consumers. British Food Journal DOI: 10.1108/BFJ-09-2020-0769

Kleih, Anne-Katrin; Lehberger, Mira; Sparke, Kai (2020): The photo-based qualitative interview – potential applications to market research and current challenges. PraxisWISSEN Marketing 2020 (1) S. 87 - 97. DOI: 10.15459/95451.42

Lehberger M., Grüner S. (2020): Wie erfolgreich lässt sich der Nützlingseinsatz vermarkten?. DEGA Gartenbau (2) S. 12

Meyerding S.G.H., Bauchrowitz A., Lehberger M. (2019): Consumer preferences for beer attributes in Germany: A conjoint and latent class approach. Journal of Retailing and Consumer Services 47 S. 229 - 240. DOI: 10.1016/j.jretconser.2018.12.001

Meyerding S.G.H., Schaffmann A.-L., Lehberger M. (2019): Consumer Preferences for Different Designs of Carbon Footprint Labelling on Tomatoes in Germany—Does Design Matter?. Sustainability 11 (1587) DOI: 10.3390/su11061587

Lehberger M., Meyerding S., Schaffmann A.-L. (2019): Klimaschutz mit Label – Wirksam aber teuer. Lebensmittel Praxis (13) S. 76 - 77.

Meyerding S.G.H., Spiwoks E., Rombach M., Lehberger M. (2019): Not only speed matters – Crisis response in the hypothetical case of a transport accident involving genetically modified crops. Food Policy 85 S. 55 - 63. DOI: 10.1016/j.foodpol.2019.04.006

Meyerding S.G.H., Trajer N., Lehberger M. (2019): What is local food? The case of consumer preferences for local food labeling of tomatoes in Germany. Journal of Cleaner Production 207 S. 30 - 43. DOI: 10.1016/j.jclepro.2018.09.224

Meyerding S.G.H., Lehberger M. (2018): Gender and job satisfaction in German horticulture. International Food and Agribusiness Management Review 21 (7) S. 1003 - 1022. DOI: 10.22434/IFAMR2017.0125

Bavorova M., Unay-Gailhard I., Lehberger M. (2017): Kunden kennen. HOF direkt 2017 (6) S. 56 - 57.

Lehberger M. (2016): Bio-Zierpflanzen - Mehr als eine Mode. DEGA Gartenbau 2016 (7) S. 16 - 17.

Lehberger M., Hirschauer N. (2016): Recruitment problems and the shortage of junior corporate farm managers in Germany: the role of gender-specific assessments and life aspirations. Agriculture and Human Values 33 (33) S. 611 - 624. DOI: 10.1007/s10460-015-9637-4

Bavorova M., Unay-Gailhard I., Lehberger M. (2016): Who buys from farmers’ markets and farm shops: The case of Germany. International Journal of Consumer Studies 40 (1) S. 107 - 114. DOI: 10.1111/ijcs.12220

Hirschauer N., Lehberger M., Musshoff O. (2015): Happiness and Utility in Economic Thought—Or: What Can We Learn from Happiness Research for Public Policy Analysis and Public Policy Making?. Social Indicators Research 121 (3) S. 647 - 674. DOI: 10.1007/s11205-014-0654-2

Lehberger M., Hirschauer N. (2015): What Causes the Low Share of Female Farm Managers? An Explorative Study from Eastern Germany. Jahrbuch der Österreichischen Gesellschaft für Agrarökonomie 23 S. 111 - 120.