Dr. Mira Lehberger

Mira Lehberger

Dr. Mira Lehberger

Organizational Unit(s):Department of Fresh Produce Logistics Professorship for Horticultural Economics

Contact:
Phone: +49 6722 502 89732
eMail: Mira.Lehberger(at)hs-gm.de

Postal Address:Von-Lade-Straße 1
D-65366 Geisenheim

Address: Building 5800
Room 1.4
Kreuzweg 25
65366 Geisenheim

Grüner S., Lehberger M., Mußhoff O., Hirschauer N. (2022): How (un)informative are experiments with students for other social groups? A study of agricultural students and farmers. Australian Journal of Agricultural and Resource Economics 66 (6) S. 471 - 504. DOI: 10.1111/1467-8489.12485

Kleih A., Lehberger M., Sparke K. (2022): The potential of salient branding of fresh fruit on the supermarket shelf for consumer brand recall. Food Quality and Preference 96 DOI: 10.1016/j.foodqual.2021.104415

Lehberger M., Grüner S. (2021): Consumers’ willingness to pay for plants protected by beneficial insects – Evidence from two stated-choice experiments with different subject pools. Food Policy 102 DOI: 10.1016/j.foodpol.2021.102100

Lehberger M. (2021): Lohnt sich Insektenschutz im Gartenbau – Konsumpräferenzen am Beispiel von Äpfeln. Braunschweig Thünen Report 89 S. 39 - 52. DOI: 10.3220/REP1634803385000

Lehberger M., Kleih A., Sparke K. (2021): Panic buying in times of coronavirus (COVID-19): Extending the theory of planned behavior to understand the stockpiling of nonperishable food in Germany. Appetite 161 DOI: 10.1016/j.appet.2021.105118

Lehberger M., Becker C. (2021): Plant protection practices: how do risk perception, subjective and objective knowledge influence the preference of German consumers. British Food Journal 123 (4) S. 1465 - 1477. DOI: 10.1108/BFJ-09-2020-0769

Lehberger M., Kleih A., Sparke K. (2021): Self-reported well-being and the importance of green spaces – A comparison of garden owners and non-garden owners in times of COVID-19. Landscape and Urban Planning 212 DOI: 10.1016/j.landurbplan.2021.104108

Kleih A.-K., Lehberger M., Sparke K. (2021): Using Photographs in Mixed Methods Research: An Illustration Integrating Quantitative and Qualitative Analyses from Consumer Research. Journal of Mixed Methods Research DOI: 10.1177/15586898211056748

Lehberger M., Becker C. (2021): Was wissen Verbraucher über Pflanzenschutzmaßnahmen?. Gartenbau-Profi 2021 (2) S. 52 - 53.

Lehberger M., Becker C. (2021): Was wissen Verbraucher über Pflanzenschutzmaßnahmen?. Spargel & Erdbeer-Profi 2 S. 82 - 83.

Lehberger M. (2021): Willingness to pay for horticultural products produced with beneficial insects: do the Big Five matter?. International Society for Horticultural Science (ISHS) S. 781 - 790. DOI: 10.17660/ActaHortic.2021.1327.104

Lehberger M. (2020): Betriebe suchen nach Wegen zur Ankurbelung des Verkaufs. DEGA Gartenbau (4) S. 18

Kleih, Anne-Katrin; Lehberger, Mira; Sparke, Kai (2020): The photo-based qualitative interview – potential applications to market research and current challenges. PraxisWISSEN Marketing 2020 (1) S. 87 - 97. DOI: 10.15459/95451.42

Lehberger M., Grüner S. (2020): Wie erfolgreich lässt sich der Nützlingseinsatz vermarkten?. DEGA Gartenbau (2) S. 12

Meyerding S.G.H., Bauchrowitz A., Lehberger M. (2019): Consumer preferences for beer attributes in Germany: A conjoint and latent class approach. Journal of Retailing and Consumer Services 47 S. 229 - 240. DOI: 10.1016/j.jretconser.2018.12.001

Meyerding S.G.H., Schaffmann A.-L., Lehberger M. (2019): Consumer Preferences for Different Designs of Carbon Footprint Labelling on Tomatoes in Germany—Does Design Matter?. Sustainability 11 (1587) DOI: 10.3390/su11061587

Lehberger M., Meyerding S., Schaffmann A.-L. (2019): Klimaschutz mit Label – Wirksam aber teuer. Lebensmittel Praxis (13) S. 76 - 77.

Meyerding S.G.H., Spiwoks E., Rombach M., Lehberger M. (2019): Not only speed matters – Crisis response in the hypothetical case of a transport accident involving genetically modified crops. Food Policy 85 S. 55 - 63. DOI: 10.1016/j.foodpol.2019.04.006

Meyerding S.G.H., Trajer N., Lehberger M. (2019): What is local food? The case of consumer preferences for local food labeling of tomatoes in Germany. Journal of Cleaner Production 207 S. 30 - 43. DOI: 10.1016/j.jclepro.2018.09.224

Meyerding S.G.H., Lehberger M. (2018): Gender and job satisfaction in German horticulture. International Food and Agribusiness Management Review 21 (7) S. 1003 - 1022. DOI: 10.22434/IFAMR2017.0125

Bavorova M., Unay-Gailhard I., Lehberger M. (2017): Kunden kennen. HOF direkt 2017 (6) S. 56 - 57.

Lehberger M. (2016): Bio-Zierpflanzen - Mehr als eine Mode. DEGA Gartenbau 2016 (7) S. 16 - 17.

Lehberger M., Hirschauer N. (2016): Recruitment problems and the shortage of junior corporate farm managers in Germany: the role of gender-specific assessments and life aspirations. Agriculture and Human Values 33 (33) S. 611 - 624. DOI: 10.1007/s10460-015-9637-4

Bavorova M., Unay-Gailhard I., Lehberger M. (2016): Who buys from farmers’ markets and farm shops: The case of Germany. International Journal of Consumer Studies 40 (1) S. 107 - 114. DOI: 10.1111/ijcs.12220

Hirschauer N., Lehberger M., Musshoff O. (2015): Happiness and Utility in Economic Thought—Or: What Can We Learn from Happiness Research for Public Policy Analysis and Public Policy Making?. Social Indicators Research 121 (3) S. 647 - 674. DOI: 10.1007/s11205-014-0654-2

Lehberger M., Hirschauer N. (2015): What Causes the Low Share of Female Farm Managers? An Explorative Study from Eastern Germany. Jahrbuch der Österreichischen Gesellschaft für Agrarökonomie 23 S. 111 - 120.

Deriving Concepts for Logistics Optimization and Requirements for Employees against the Backdrop of an Increased Digitalization of the Value Chain

Project start: 07.02.2020
Project end: 31.03.2023
Sponsor: Federal Office for Agriculture and Food

Consumer’s demand for ornamentals and the resulting sales and revenue generated by trading associations and direct sales companies strongly depend on external factors such as weather, public holidays and vacations, which poses a problem for many value chains in horticulture. For many companies it is difficult to assess the effects of these factors, resulting in significant uncertainties when it comes to scheduling and ordering products that often have a limited lifespan. Within the scope of the project, the value chains of ornamentals and cut flowers serve as an example to investigate the possibilities of small and medium-sized retail companies in horticulture to use and process internal and external data.

© BMEL und PT BLE

Lohnt sich Insektenschutz? Beispiele aus der Konsumentenforschung mit gartenbaulichen Produkten

Event: 54. Grünberger Gemüsebautagung
Date: 02.12.2019
Location: Grünberg (Deutschland)
Speaker: Lehberger, Mira

Lohnt sich Insektenschutz im Gartenbau - Konsumpräferenzen am Beispiel von Äpfeln

Event: 3. Symposium für Ökonomie im Gartenbau
Date: 15.11.2019
Location: Weihenstephan (Deutschland)
Speaker: Lehberger, Mira

Führungskräftemangel in landwirtschaftlichen Unternehmen: Erwartungen und Ziele von Nachwuchsführungskräften und derzeitigen Unternehmensleitern.

Event: 54. Betriebswirtschaftliche Fachtagung des Zentrum für Betriebswirtschaft im Gartenbau e.V.
Date: 06.09.2016
Location: Bad Zwischenahn (Deutschland)
Speaker: Lehberger, Mira

Eine geschlechtsspezifische Analyse der Erwartungen und Ziele von Nachwuchskräften.

Event: Wissenschaftliche Fachkonferenz vom zsh, IAMO und dem Agrarunternehmen Barnstädt e.G. „Landwirtschaft: Arbeitsplatz mit Zukunft!?“
Date: 18.02.2016
Location: Halle (Saale) (Deutschland)
Speaker: Lehberger, Mira