ProWein Media Summit 2019

Live Broadcast: Presentation of ProWein 2019 Business Report



Climate change is transforming the global wine industry

  • 73% of people polled expect tangible effects of climate change on their companies
  • Wine producers focus on climate-adapted grape varieties and new enological practises
  • Consumers prefer lighter and more refreshing wines – in contrast to climate development
  • Economic and ecological sustainability of tremendous importance for the future of the industry

Commissioned by ProWein, in mid-2019 Geisenheim University carried out a third survey of more than 1,700 experts in the wine industry from 45 countries on international wine markets, marketing trends and economic situation. This year’s survey focused on the effects of climate change on the global wine industry. The study covers the complete value chain in the wine business. The respondents include both wine producers (wine-growing estates, wineries, cooperatives) and intermediaries (exporters and importers) as well as marketers (wholesalers, specialist retailers, hotels and gastronomers). “It is especially this combination of the different views of producers, intermediaries and marketers captured over several years that provides such a unique atmospheric picture of the international industry,” says Professor Simone Loose, Head of the Department of Wine and Beverage Business at Geisenheim University, in underlining the significance of the current Business Report. “This makes the ProWein Business Report the most comprehensive trend barometer of the wine industry worldwide.”

Presentation by Professor Simone Loose

Simone Loose
Prof. Dr. Simone Loose
Building 5800
Room E7
Phone +49 6722 502 382
Simone.Loose(at) Details

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