The Professorship for International Marketing Management focuses on the application of theory to practice.
Our projects are:
1. Projects for Hochschule Geisenheim University's students, professional qualification programs and summer schools that are also open to students from other universities.
2. Practice-oriented research projects
a) In lectures and extra-curicular activities we teach our students new research results (see education).
b) Together with companies we ask relevant practice-oriented questions which are going to be the basis for doctoral theses and specific research projects (see practice).