News from the Professorship for Market Research


Geisenheim Joins Green Wine Future 2022

Green Wine Future 2022 will be the biggest environmental conference ever organized in the wine sector. The online conference from May 23 - 26, 2022 addresses subjects such as sustainability and climate change in viticulture and is broadcasted in four languages simultaneously (English, Spanish,...

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Thirsty for knowledge? Come and see us face-to-face at ProWein!

Visit our booth in hall 1 / A63 and get to know our latest research and industry projects. Our trade fair team is particularly excited to tell you more about our degree programs and find the right choice for you.

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Developing Tools to Assess the Economic Impact of Wine Regions: Geisenheim Scientist Takes the Lead

Last year, the International Organization of Vine and Wine (OIV) and the World Tourism Organization (UNWTO) signed a Memorandum of Understanding to join forces in the field of wine tourism. The main objective of this cooperation is to develop a tool to estimate the economic importance of wine...

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BDO Web Seminar Discusses Effects on German and Ukrainian Wine Industry

Sometimes the words of a ten-year old can move you to tears. That’s how many participants of the BDO seminar on March 31, 2022 felt like because the first web seminar after the relaunch turned out to be a very emotional event. It focused on the exchange with Ukrainian colleagues affected by the...

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Review: WOW Conference “Sustainable Wine Tourism“


More than 150 students, scientists and people from the wine tourism industry, mainly wineries and wine tour operators, from Greece, Germany, Italy, Portugal, France, Hungary and more, participated to the two-day hybrid conference on sustainable wine tourism, hosted at Hochschule Geisenheim...

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WOW Conference „Sustainable Wine Tourism“ taking place at Hochschule Geisenheim University in December

A hybrid conference on Sustainable Wine Tourism will take place at Hochschule Geisenheim University on December 2-3, 2021.

Experts and professionals from the field will analyze the current situation and future perspectives of the sector. There will be keynote talks from international boards, such...

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Geisenheim Research Forum 2021: More than 40 Posters, 36 Presentations, Groundbreaking Projects and Fertile Ground for New Ideas

For two days - between September 30 and October 1, 2021 - the Aula of Hochschule Geisenheim University turned into a vibrant hub for innovative ideas. Divided into the University's five research focal points, experts presented their projects and engaged in scientific discussions

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Organizing Help for Flood Vicitims

Hochschule Geisenheim University is coordinating professional support for the "green sector" in cooperation with partners and sponsors and the Geisenheim Alumni Association (VEG)

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2021 OIV Research Grants to Support Priority Programs

Within the framework of developing its Strategic Plan, the OIV (International Organization of Vine and Wine) grants research scholarships on a yearly basis to support priority programs. The scholarships are granted for a short period (six months to fifteen months maximum) and provided for specific...

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German Council of Science and Humanities Recommends Funding of "Viticulture Adaptation Center for Sustainability and Climate Change (VITA)" at Hochschule Geisenheim University

About 32.6 million euros for a new science building for viticulture, sustainability and climate change – the German Council of Science and Humanities has recommended funding the application of Hochschule Geisenheim University

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