The professorship for market research deals intensively with the topics consumers and market. Here you will find reports and excerpts of current and completed studies.
Here you will find research results from the field of wine tourism on topics such as characterisation and economic importance of tourists in wine regions.
Here you will find reports on "organic wine" and "sustainability" from the perspective of producers, retailers, consumers and politicians.
Here you will find reports on "social media" and "e-commerce" from the perspective of producers and consumers.