Gergely Szolnoki

Prof. Dr. Gergely Szolnoki

Organizational Unit(s): Department of Wine & Beverage Business
Professorship for Market Research
Phone: +49 6722 502 394
eMail: Gergely.Szolnoki(at)
Postal Address:Von-Lade-Straße 1
D-65366 Geisenheim
Address: Building 5800
Room E6
Kreuzweg 25
65366 Geisenheim
Research Projects

Project start: 01.10.2018
Project end: 30.09.2021
Sponsor: Federal Office for Agriculture and Food

The SUSCHOICE project has three main objectives: (a) to identify the effects of different factors (macro, structural and individual) influencing consumers' sustainable food choices and; (b) to evaluate the possible strategies for promoting sustainable food consumption based on the different macro and structural conditions and individual life contexts; and (c) to test marketing strategies for promoting sustainable food consumption among young adults across different European countries..