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[Translate to English:] Publikationen
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Kleih A., Lehberger M., Sparke K.
(2022): The potential of salient branding of fresh fruit on the supermarket shelf for consumer brand recall. Food Quality and Preference 96 DOI: 10.1016/j.foodqual.2021.104415
Lehberger M., Grüner S.
(2021): Consumers’ willingness to pay for plants protected by beneficial insects – Evidence from two stated-choice experiments with different subject pools. Food Policy 102 DOI: 10.1016/j.foodpol.2021.102100
Lehberger M., Kleih A., Sparke K.
(2021): Panic buying in times of coronavirus (COVID-19): Extending the theory of planned behavior to understand the stockpiling of nonperishable food in Germany. Appetite 161 DOI: 10.1016/j.appet.2021.105118
Lehberger M., Becker C.
(2021): Plant protection practices: how do risk perception, subjective and objective knowledge influence the preference of German consumers. British Food Journal 123 (4) S. 1465 - 1477. DOI: 10.1108/BFJ-09-2020-0769
Lehberger M., Kleih A., Sparke K.
(2021): Self-reported well-being and the importance of green spaces – A comparison of garden owners and non-garden owners in times of COVID-19. Landscape and Urban Planning 212 DOI: 10.1016/j.landurbplan.2021.104108
Kleih A., Sparke K.
(2021): Visual marketing: The importance and consumer recognition of fruit brands in supermarket fruit displays. Food Quality and Preference 93 DOI: 10.1016/j.foodqual.2021.104263
Lehberger M., Becker C.
(2021): Was wissen Verbraucher über Pflanzenschutzmaßnahmen?. Spargel & Erdbeer-Profi 2 S. 82 - 83.
Lehberger M.
(2020): Betriebe suchen nach Wegen zur Ankurbelung des Verkaufs. DEGA Gartenbau (4) S. 18
Kleih A., Sparke K.
(2020): Doch keine Wegwerfpflanze?. TASPO 154 (28) S. 3
Sparke K.
(2020): Fruchtig, rot, süß,… und hoffentlich (nicht) ausverkauft!. Spargel & Erdbeer-Profi 22 (04) S. 54 - 57.
Sparke K.
(2020): Management-Impulse in und nach Corona-Krise für Zierpflanzenbau. TASPO 154 (17) S. 3
Kleih, Anne-Katrin; Lehberger, Mira; Sparke, Kai
(2020): The photo-based qualitative interview – potential applications to market research and current challenges. PraxisWISSEN Marketing 2020 (1) S. 87 - 97. DOI: 10.15459/95451.42
Lehberger M., Grüner S.
(2020): Wie erfolgreich lässt sich der Nützlingseinsatz vermarkten?. DEGA Gartenbau (2) S. 12
Meyerding S.G.H., Bauchrowitz A., Lehberger M.
(2019): Consumer preferences for beer attributes in Germany: A conjoint and latent class approach. Journal of Retailing and Consumer Services 47 S. 229 - 240. DOI: 10.1016/j.jretconser.2018.12.001
Meyerding S.G.H., Schaffmann A.-L., Lehberger M.
(2019): Consumer Preferences for Different Designs of Carbon Footprint Labelling on Tomatoes in Germany—Does Design Matter?. Sustainability 11 (1587) DOI: 10.3390/su11061587
Bermejo G., Sparke K.
(2019): Happier in a home with plants? A study on the relationship between human wellbeing and ornamental plants in private households. Leuven ISHS Acta horticulturae 1258 S. 47 - 54. DOI: 10.17660/ActaHortic.2019.1258.7
978-94-6261-255-6
Lehberger M., Meyerding S., Schaffmann A.-L.
(2019): Klimaschutz mit Label – Wirksam aber teuer. Lebensmittel Praxis (13) S. 76 - 77.
Meyerding S.G.H., Spiwoks E., Rombach M., Lehberger M.
(2019): Not only speed matters – Crisis response in the hypothetical case of a transport accident involving genetically modified crops. Food Policy 85 S. 55 - 63. DOI: 10.1016/j.foodpol.2019.04.006
Meyerding S.G.H., Trajer N., Lehberger M.
(2019): What is local food? The case of consumer preferences for local food labeling of tomatoes in Germany. Journal of Cleaner Production 207 S. 30 - 43. DOI: 10.1016/j.jclepro.2018.09.224
Kleih A., Sparke K.
(2018): Brand Extension: Fit Analyses for Horticultural Products of Fruits and Vegetables. DGG-Proceedings 8 (12) S. 1 - 5. DOI: 10.5288/dgg-pr-ak-2018
Meyerding S.G.H., Lehberger M.
(2018): Gender and job satisfaction in German horticulture. International Food and Agribusiness Management Review 21 (7) S. 1003 - 1022. DOI: 10.22434/IFAMR2017.0125
Bermejo Dominguez L., Mibus-Schoppe H., Sparke K.
(2017): Evaluation of Existing Research Concerning Sustainability in the Value Chain of Ornamental Plants. European Journal of Sustainable Development 6 (3) S. 11 - 19. DOI: 10.14207/ejsd.2017.v6n3p11
Bavorova M., Unay-Gailhard I., Lehberger M.
(2017): Kunden kennen. HOF direkt 2017 (6) S. 56 - 57.
Sparke K.
(2016): Auf Kurs bleiben. Taspo GartenMarkt (10) S. 18
Lehberger M.
(2016): Bio-Zierpflanzen - Mehr als eine Mode. DEGA Gartenbau 2016 (7) S. 16 - 17.
Lehberger M., Hirschauer N.
(2016): Recruitment problems and the shortage of junior corporate farm managers in Germany: the role of gender-specific assessments and life aspirations. Agriculture and Human Values 33 (33) S. 611 - 624. DOI: 10.1007/s10460-015-9637-4
Bermejo Dominguez G., Dietrich D., Sparke K., Mibus-Schoppe H., Wittstock B.
(2016): Weihnachtssterne bis zum Sommer? Eine Langzeit?Haushaltstudie zur nachhaltigen Verwendung von Zierpflanzen. G-forscht (1) S. 24 - 27.
Bavorova M., Unay-Gailhard I., Lehberger M.
(2016): Who buys from farmers’ markets and farm shops: The case of Germany. International Journal of Consumer Studies 40 (1) S. 107 - 114. DOI: 10.1111/ijcs.12220
Hirschauer N., Lehberger M., Musshoff O.
(2015): Happiness and Utility in Economic Thought—Or: What Can We Learn from Happiness Research for Public Policy Analysis and Public Policy Making?. Social Indicators Research 121 (3) S. 647 - 674. DOI: 10.1007/s11205-014-0654-2
Reiche S., Sparke K.
(2015): Job Commitment of Prospective Skilled Workers and Executives in German Horticulture. Leuven Acta horticulturae 1099 S. 495 - 502. DOI: 10.17660/ActaHortic.2015.1099.60
978-94-6261-096-5
Sparke K.
(2015): Kundenorientierung in der Direktvermarktung. Erkenntnisse aus der Forschung - Empfehlungen für die Praxis..
Reiche S., Sparke K.
(2015): Methodenentwicklung zur Stakeholder-Management-Forschung bei kleinen Stichproben - Fallstudie Mitarbeiterverbundenheit in KMU des Gartenbaus. Braunschweig Johann-Heinrich-von-Thünen-Inst. Thünen-Report 22 S. 251 - 265.
978-3-86576-123-1
Sparke K.
(2015): Mitarbeiter motivieren: Wissen, was sie wertschätzen. Taspo GartenMarkt (46) S. 18
Sparke K.
(2015): Psychologie des frühen Spargels – dem Marktverhalten auf der Spur. TASPO 149 (21) S. 3
Sparke K.
(2015): Wenige wollen eine frühe Weihnachtssaison - Ergebnisse einer Umfrage. DEGA Gartenbau 69 (1) S. 10
Lehberger M., Hirschauer N.
(2015): What Causes the Low Share of Female Farm Managers? An Explorative Study from Eastern Germany. Jahrbuch der Österreichischen Gesellschaft für Agrarökonomie 23 S. 111 - 120.
Sparke K.
(2014): Hohe Margen bei Beet- und Balkonpflanzen. Noch erhebliches Potenzial für vorausschauende Bestandsplanung und innovative Marketingaktionen. Lebensmittel-Zeitung 66 (19) S. 49
Sparke K.
(2014): Verregnete Konsumlaune - ein exklusives Problem bei Zierpflanzen?. TASPO 148 (4) S. 3
Balling S., Hege D., Sparke K.
(2013): Der frühe Vogel fängt den Wurm - Ein ökonomisches Experiment zu Chancen und Risiken auf dem Markt für frühen Spargel. Deutsche Gartenbauwissenschaftliche Gesellschaft S. 1 - 5. DOI: 10.5288/dgg-pr-03-13-sb-2013
Sparke K.
(2013): Deutscher Gartenbau - eine Bestandsaufnahme. Fleurop-Magazin 2013 (Feb) S. 8 - 9.
Sparke K.
(2013): Flexibel auf schwache Nachfrage reagieren. DEGA : Produktion & Handel 67 (9) S. 8 - 9.
Sparke K.
(2013): Kunden gewinnen und behalten. TASPO 2013 (10) S. 19
Gatzweiler B., Sparke K.
(2013): Wie der Gartenbau neue innovative Leistungen entwickeln kann. Der Gartenbau 134 (3) S. 12 - 14.
Balling S., Hege D., Sparke K.
(2013): Wie lohnenswert ist die Verfrühung?. Spargel & Erdbeer-Profi 14 (4) S. 19 - 21.
Pfeifer T., Sparke K.
(2012): Auf der Suche nach dem optimalen Preis - Mit professionellem Preismanagement zu höherem Gewinn. Obstbau 36 (6) S. 348 - 350.
Sparke K.
(2012): Customer Experience Management in the Horticultural Value Chain. Leuven ISHS Acta Horticulturae 930 S. 183 - 188. DOI: 10.17660/ActaHortic.2012.930.24
978-90-66050-68-6
Reiche S., Sparke K.
(2012): Managing Job Commitment of Young Professionals in Germany's Green Industry. Deutsche Gartenbauwissenschaftliche Gesellschaft S. 1 - 5. DOI: 10.5288/dgg-pr-02-03-sr-2012
Sparke K., Menrad K.
(2011): Food consumption style determines food product innovations acceptance. Journal of Consumer Marketing 28 (2) S. 125 - 138.
Sparke K.
(2011): Studie Warenverfügbarkeit - Lücken unter der Lupe. DEGA : Grüner Markt 52 (9-10) S. 22 - 24.
Sparke K., Menrad K.
(2009): Cross-European and Functional Food-Related Consumer Segmentation for New Product Development. Journal of Food Products Marketing 15 S. 213 - 230. DOI: 10.1080/10454440902908142
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