Project start: 01.01.2018
Project end: 31.12.2018
Sponsor: Ministerium für Wirtschaft, Verkehr, Landwirtschaft und Weinbau Rheinland-Pfalz
The German wine sector is subject to ongoing structural change. As a result of the changes in the competitive environment, companies are becoming more professional and are increasingly concentrating exclusively on wine-growing and marketing, with the size of farms increasing for economic reasons. This structural change requires the wineries to continue to develop and adapt in order to be economically successful.