Larissa Strub

Larissa Strub, M.Sc.

Contact:
Phone: +49 6722 502 383
eMail: Larissa.Strub(at)hs-gm.de
Postal Address:Von-Lade-Straße 1
D-65366 Geisenheim
Address: Building 5800
Room K3
Kreuzweg 25
65366 Geisenheim
Publications
Research Projects

Project start: 01.01.2021
Project end: 31.12.2021
Sponsor: Ministerium für Wirtschaft, Verkehr, Landwirtschaft und Weinbau Rheinland-Pfalz

The German wine sector is constantly changing. Shifts in this competitive environment have been pushing wineries to become more professional, prioritize wine-growing and marketing as well as increase their size due to economic pressure. These structural changes have required wineries to continuously adapt and evolve in order to be economically successful. Since 1994, the overarching objective of the research project “Profitability Analysis in Viticulture” has been to constantly provide important and relevant information required for the successful management of wine companies. By analysing and processing aggregated operational data, the companies are offered a supportive tool for making well-informed, entrepreneurial decisions. Additionally, the project provides economic policymakers with insights into the economic developments, income situation and current structure of the wine sector.

Project start: 01.01.2018
Project end: 31.12.2018
Sponsor: Ministerium für Wirtschaft, Verkehr, Landwirtschaft und Weinbau Rheinland-Pfalz

The German wine sector is subject to ongoing structural change. As a result of the changes in the competitive environment, companies are becoming more professional and are increasingly concentrating exclusively on wine-growing and marketing, with the size of farms increasing for economic reasons. This structural change requires the wineries to continue to develop and adapt in order to be economically successful.