Larissa Strub

Dr. Larissa Strub

Phone: +49 6722 502 383
eMail: Larissa.Strub(at)
Postal Address:Von-Lade-Straße 1
D-65366 Geisenheim
Address: Building 5800
Room K3
Kreuzweg 25
65366 Geisenheim
Research Projects

Project start: 01.01.2022
Project end: 31.12.2022
Sponsor: Ministerium für Wirtschaft, Verkehr, Landwirtschaft und Weinbau Rheinland-Pfalz

Project start: 01.01.2021
Project end: 31.12.2021
Sponsor: Ministerium für Wirtschaft, Verkehr, Landwirtschaft und Weinbau Rheinland-Pfalz

The German wine sector is constantly changing. Shifts in this competitive environment have been pushing wineries to become more professional, prioritize wine-growing and marketing as well as increase their size due to economic pressure. These structural changes have required wineries to continuously adapt and evolve in order to be economically successful. Since 1994, the overarching objective of the research project “Profitability Analysis in Viticulture” has been to constantly provide important and relevant information required for the successful management of wine companies. By analysing and processing aggregated operational data, the companies are offered a supportive tool for making well-informed, entrepreneurial decisions. Additionally, the project provides economic policymakers with insights into the economic developments, income situation and current structure of the wine sector.

Project start: 01.11.2019
Project end: 30.04.2023
Sponsor: Hessen State Ministry of Higher Education, Research and the Arts, European Commission

The project involves the acquisition of knowledge-based results on sustainable economic and ecological success of wineries as well as innovatively conveying these results to various groups of interest within the wine industry, such as instructors and universities, associations, consultants and politicians, through an online platform. Based on the unique database of the Geisenheim business analysis, the profitability examination and evaluation are to be fundamentally updated and enhanced, in order to adapt to current industry conditions along with scientific and technological progress. In this context, benchmarks of economic success will be presented for different types of ecological sustainability. The project combines analysing profitability and ecological sustainability of wineries in the form of benchmarks and annotated graphic reports. An innovative economic-index, based on anonymous sales data provided by ERP software, is being developed. An interactive data portal allows various groups of interest user-friendly access to the results. Goals This project pursues three core objectives for the wine industry: 1) Economic sustainability: New knowledge-based graphical and annotated evaluations as a benchmark for wineries in addition to an up-to-date economic-index are being developed. 2) Ecological sustainability: How can ecologically sustainable wineries be more economically successful? To answer this question, indicators of ecological and economical sustainability are combined. 3) The results will be made available to businesses and the industry in general over an online portal.

Project start: 01.01.2018
Project end: 31.12.2018
Sponsor: Ministerium für Wirtschaft, Verkehr, Landwirtschaft und Weinbau Rheinland-Pfalz

The German wine sector is subject to ongoing structural change. As a result of the changes in the competitive environment, companies are becoming more professional and are increasingly concentrating exclusively on wine-growing and marketing, with the size of farms increasing for economic reasons. This structural change requires the wineries to continue to develop and adapt in order to be economically successful.