Andreas Holzapfel

Prof. Dr. Andreas Holzapfel

Function: Head of Institute
Organizational Unit(s):Department of Fresh Produce LogisticsProfessorship for Logistics Management
Phone: +49 6722 502 451
eMail: Andreas.Holzapfel(at)
Postal Address:Von-Lade-Straße 1
D-65366 Geisenheim
Address: Building 5903
Room 101
Von-Lade-Straße 1
65366 Geisenheim

Prof. Dr. Andreas Holzapfel is a Full Professor for Logistics Management at Hochschule Geisenheim University, Germany. Before that, he was a Research and Teaching Assistant at the Catholic University of Eichstaett-Ingolstadt, Germany (2012-2017), where he received his Ph.D. in Business Administration (2016). He is author and co-author of several articles published in European Journal of Operational Research, International Journal of Physical Distribution and Logistics Management, Business Research, International Journal of Electronic Commerce, and Operations Management Research.

Research Projects

Project start: 07.02.2020
Project end: 31.03.2023
Sponsor: Federal Office for Agriculture and Food

Consumer’s demand for ornamentals and the resulting sales and revenue generated by trading associations and direct sales companies strongly depend on external factors such as weather, public holidays and vacations, which poses a problem for many value chains in horticulture. For many companies it is difficult to assess the effects of these factors, resulting in significant uncertainties when it comes to scheduling and ordering products that often have a limited lifespan. Within the scope of the project, the value chains of ornamentals and cut flowers serve as an example to investigate the possibilities of small and medium-sized retail companies in horticulture to use and process internal and external data.