Project start: 07.02.2020
Project end: 31.03.2023
Sponsor: Federal Office for Agriculture and Food

Consumer’s demand for ornamentals and the resulting sales and revenue generated by trading associations and direct sales companies strongly depend on external factors such as weather, public holidays and vacations, which poses a problem for many value chains in horticulture. For many companies it is difficult to assess the effects of these factors, resulting in significant uncertainties when it comes to scheduling and ordering products that often have a limited lifespan. Within the scope of the project, the value chains of ornamentals and cut flowers serve as an example to investigate the possibilities of small and medium-sized retail companies in horticulture to use and process internal and external data.