ProWein 2022: More than 38,000 Expert Trade Visitors and 5,700 Exhibitors from 62 Countries

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ProWein 2022: More than 38,000 Expert Trade Visitors and 5,700 Exhibitors from 62 Countries

Picture credit: Tina Kissinger

After a pandemic-related break, this year’s ProWein has made an impressive comeback: On three days we had the chance to meet familiar faces from Geisenheim, inform “new faces” about our research and industry projects and give an overview of our wide-ranging degree programs with a special emphasis on the German-language Wine Business Management program – our first distance-learning MBA designed for working professionals.

If you still haven’t quenched your thirst for knowledge, we have just the right thing for you: our new range of wines called “Wissensdurst” (thirst for knowledge)

But if you prefer hard facts you should have a look at the ProWein Business Report – a unique market indicator for the international wine industry. On behalf of ProWein, Prof. Dr. Simone Loose, Head of the Department of Wine and Beverage Business, polls experts each year to assess the current challenges of the wine industry. The survey focuses on professionals from up to 48 countries who represent the entire wine supply chain.

Further information: https://www.hs-geisenheim.de/en/university/campus/events-and-trade-fairs/prowein-2022/

We would also like to share a nice little example of solidarity at local level: The Rheingau Weinwerbung GmbH offered Ukrainian winegrowers the chance to showcase their work at their booth for one day. Consul General Iryna Shum and our Ukrainian colleague Andrii Tarasov from our Department of Enology were also present to learn more about three Ukrainian winegrowers who showcased 20 wines from different Ukrainian wineries which traveled a long way from the war zone via Romania, Italy and the Ukrainian Consulate in Düsseldorf to finally arrive at the trade fair. 

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Picture credit: Tina Kissinger
Picture credit: Tina Kissinger