Degree program IWB

Well-established Bachelor of Science

To look for new horizons, to understand how planning, production, sales and business administration all interact – these are key qualifications that graduates need in order to successfully establish themselves in their careers. This is what the degree program ‘International Wine Business’ is about: a combination of practical application and vital theoretical knowledge, aimed at allowing graduates to directly make use of these skills, in their careers.

The success of our well-established German B.Sc. in ‘International Wine Business’ – already accredited for 10 years - has encouraged us to start an English track.

Degree Program 'International Wine Business' in english

The program “International Wine Business” focuses on international markets and marketing. Thus, students are instructed in general marketing, wine marketing, general business administration, management, accounting, and economics. In special marketing projects on Northern Europe, France, Southern Europe (e.g. Italy, Spain) as well as on Asia and the New World the students have to apply their general knowledge in marketing and management cases. Often these cases are conducted together with companies or institutions working in the international wine business. In a global world, good knowledge of languages is needed, and a number of different language courses are offered, as well as mandatory English and German courses, giving the students a better understanding of the German culture.

The wine market is growing increasingly international, a trend which is reflected in all areas. One focus of the program is the intensive analysis of the worldwide producer and consumer markets. Practical experience is, as in all Geisenheim programs, of vital importance. This begins with the mandatory work experience* as a precondition for admission and continues through all stages of the degree with seminars, practical exercises and field trips.

Close cooperation with companies in the areas of business development, business administration and marketing has a long tradition in Geisenheim and is of growing significance.

Educational organization and internships

The program consists of lectures, seminars, practice elements, workshops, excursions, small group discussions and tutorials. The ECTS system allows for individual choices according to the program outlines. It also combines in-class learning with learning-by-doing elements.

An internship of twelve weeks is to be completed during the summer break between the fourth and sixth semesters. Program advisers will assist students in finding an appropriate internship.

Additionally, a precondition for admission is a mandatory work experience of at least 26 weeks. (Exception possible for admission in October 2015: please contact us for further information).

No tuition fees and moderate costs

In Germany there is a tradition of very low tuition fees and, added to this, the comparably moderate cost of living in the Rhine Valley area around Wiesbaden makes Geisenheim an attractive place to study.

The fees come to approximately EURO 305 per semester, and include a semester ticket covering public transport in the RMV-Area (including Wiesbaden, Frankfurt, Frankfurt International Airport, etc).

 

Useful information

Curriculum:

  • 1.+2. Sem.
  • 3.+4. Sem.
  • 5.+6. Sem.

 

 

Language requirements

English competence at minimum B2 level (CEFR) must be submitted with the application through uni-assist:

http://www.uni-assist.de/index_en.html 

 

The following certificates are recognized:

TOEFL (minimum 80 points; internet-based test) http://ets.org/toefl

IELTS (minimum 5.5) www.ielts.org

Cambridge First Certificate - FCE –

(minimum grade B) www.cambridgeenglish.org

 

(Knowledge of German is not required, but is strongly recommended).